Douglas J. Lincoln

The Editor's Corner
Journal of Marketing Education 2008 30: 3-4. [PDF] [Request Permission]  

Carlo Mari

Doctoral Education and Transformative Consumer Research
Journal of Marketing Education 2008 30: 5-11. [Abstract] [PDF] [References] [Request Permission]  

James Reardon, Janice Payan, Chip Miller, and Joe Alexander

Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance
Journal of Marketing Education 2008 30: 12-20. [Abstract] [PDF] [References] [Request Permission]  

Rajesh Iyer and James A. Muncy

Service Recovery in Marketing Education: It's What We Do That Counts
Journal of Marketing Education 2008 30: 21-32. [Abstract] [PDF] [References] [Request Permission]  

Claudia M. Bridges and Wendy Bryce Wilhelm

Going Beyond Green: The "Why and How" of Integrating Sustainability Into the Marketing Curriculum
Journal of Marketing Education 2008 30: 33-46. [Abstract] [PDF] [References] [Request Permission]  

James W. Peltier, Carol Scovotti, and Lucille Pointer

The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development
Journal of Marketing Education 2008 30: 47-56. [Abstract] [PDF] [References] [Request Permission]  

Paul F. Skilton, David Forsyth, and Otis J. White

Interdependence and Integration Learning in Student Project Teams: Do Team Project Assignments Achieve What We Want Them To?
Journal of Marketing Education 2008 30: 57-65. [Abstract] [PDF] [References] [Request Permission]  

Lisa D. Spiller and Carol Scovotti

Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses
Journal of Marketing Education 2008 30: 66-81. [Abstract] [PDF] [References] [Request Permission]  

Call For Papers: Special Issue on Assurance of Learning in Marketing Education: Submission Deadline: June 30, 2008
Journal of Marketing Education 2008 30: 82. [PDF] [Request Permission]  

Call for Papers: Special Marketing Education in Australia and New Zealand. Submission Deadline: October 1, 2008
Journal of Marketing Education 2008 30: 83. [PDF] [Request Permission]  

Call for Papers: Marketing Educator's Association. Submission Deadline: October 31, 2008
Journal of Marketing Education 2008 30: 84-86. [PDF] [Request Permission]  

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