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Journal of Marketing Education

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Contents: April 2009, Volume 31, No. 1   [Index by Author] 

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Douglas J. Lincoln

Journal of Marketing Education 2009 31: 3-4. [PDF] [Request Permission]  
Regina Pefanis Schlee, Mary T. Curren, and Katrin R. Harich

Journal of Marketing Education 2009 31: 5-15. [Abstract] [PDF] [References] [Request Permission]  
Dennis E. Clayson

Journal of Marketing Education 2009 31: 16-30. [Abstract] [PDF] [References] [Request Permission]  
Kevin Celuch, Gary Black, and Bradley Warthan

Journal of Marketing Education 2009 31: 31-39. [Abstract] [PDF] [References] [Request Permission]  
Praveen Aggarwal, Linda Rochford, and Rajiv Vaidyanathan

Journal of Marketing Education 2009 31: 40-51. [Abstract] [PDF] [References] [Request Permission]  
Neil A. Granitz, Stephen K. Koernig, and Katrin R. Harich

Journal of Marketing Education 2009 31: 52-65. [Abstract] [PDF] [References] [Request Permission]  
John J. Cronin

Journal of Marketing Education 2009 31: 66-75. [Abstract] [PDF] [References] [Request Permission]  
Larry Neale, Horst Treiblmaier, Vani Henderson, Lee Hunter, Karen Hudson, and Jamie Murphy

Journal of Marketing Education 2009 31: 76-85. [Abstract] [PDF] [References] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.