Assurance of Learning Special Section Articles:

Kenneth J. Chapman and Gary L. Karns

The Guest Editors' Corner
Journal of Marketing Education 2009 31: 95. [PDF] [References] [Request Permission]  

Pelin Bicen and Debra A. Laverie

Group-Based Assessment as a Dynamic Approach to Marketing Education
Journal of Marketing Education 2009 31: 96-108. [Abstract] [PDF] [References] [Request Permission]  

Matthew L. Meuter, Kenneth J. Chapman, Daniel Toy, Lauren K. Wright, and William McGowan

Reducing Content Variance and Improving Student Learning Outcomes: The Value of Standardization in a Multisection Course
Journal of Marketing Education 2009 31: 109-119. [Abstract] [PDF] [References] [Request Permission]  

Glenn Pearce and Geoffrey Lee

Viva Voce (Oral Examination) as an Assessment Method: Insights From Marketing Students
Journal of Marketing Education 2009 31: 120-130. [Abstract] [PDF] [References] [Request Permission]  

Elizabeth K. LaFleur, Laurie A. Babin, and Tará Burnthorne Lopez

Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment
Journal of Marketing Education 2009 31: 131-141. [Abstract] [PDF] [References] [Request Permission]  

Articles:

Douglas J. Lincoln

The Editor's Corner
Journal of Marketing Education 2009 31: 142. [PDF] [Request Permission]  

C. David Shepherd, Susan S. Carley, and Randy S. Stuart

An Exploratory Investigation of the Periodic Performance Evaluation Processes for Marketing Faculty: A Comparison of Doctoral-Granting and Non-Doctoral-Granting Universities
Journal of Marketing Education 2009 31: 143-153. [Abstract] [PDF] [References] [Request Permission]  

Amy L. Parsons and Elzbieta Lepkowska-White

Group Projects Using Clients Versus Not Using Clients: Do Students Perceive Any Differences?
Journal of Marketing Education 2009 31: 154-159. [Abstract] [PDF] [References] [Request Permission]  

Sara Dolnicar and Bettina Grün

Response Style Contamination of Student Evaluation Data
Journal of Marketing Education 2009 31: 160-172. [Abstract] [PDF] [References] [Request Permission]  

Irvine Clarke, III, Theresa B. Flaherty, Newell D. Wright, and Robert M. McMillen

Student Intercultural Proficiency From Study Abroad Programs
Journal of Marketing Education 2009 31: 173-181. [Abstract] [PDF] [References] [Request Permission]  

Marketing Educators' Association: 2010 MEA Conference — April 8-10, 2010 Downtown Seattle, Renaissance Seattle Hotel
Journal of Marketing Education 2009 31: 182. [PDF] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.