Journal of Marketing Education

 

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Contents: August 2008, Volume 30, No. 2   [Index by Author]       Other Issues: Previous issue   

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Douglas J. Lincoln

Journal of Marketing Education 2008 30: 91-92. [PDF] [Request Permission]  
David E. Hansen

Journal of Marketing Education 2008 30: 93-105. [Abstract] [PDF] [References] [Request Permission]  
Andy Aylesworth

Journal of Marketing Education 2008 30: 106-115. [Abstract] [PDF] [References] [Request Permission]  
Nina Diamond, Stephen K. Koernig, and Zafar Iqbal

Journal of Marketing Education 2008 30: 116-129. [Abstract] [PDF] [References] [Request Permission]  
Andrew B. Artis

Journal of Marketing Education 2008 30: 130-137. [Abstract] [PDF] [References] [Request Permission]  
Michael D. Basil and Debra Z. Basil

Journal of Marketing Education 2008 30: 138-149. [Abstract] [PDF] [References] [Request Permission]  
Norm Borin, Lynn E. Metcalf, and Brian C. Tietje

Journal of Marketing Education 2008 30: 150-159. [Abstract] [PDF] [References] [Request Permission]  
Lesley Treleaven and Ranjit Voola

Journal of Marketing Education 2008 30: 160-173. [Abstract] [PDF] [References] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.