Journal of Marketing Education -- Journal of Marketing Education OnlineFirst Articles (date view)

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Journal of Marketing Education offers OnlineFirst by which forthcoming articles are published online before they are scheduled to appear in print. More details, including how to cite OnlineFirst articles can be found on the OnlineFirst Fact Sheet.

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

September 29, 2009

Jeremy J. Sierra: Shared Responsibility and Student Learning: Ensuring a Favorable Educational Experience
Journal of Marketing Education first published on September 29, 2009 as doi:10.1177/0273475309344802
[Abstract] [OnlineFirst PDF]

September 21, 2009

Michelle D. Steward and Bruce R. Lewis: A Comprehensive Analysis of Marketing Journal Rankings
Journal of Marketing Education first published on September 21, 2009 as doi:10.1177/0273475309344804
[Abstract] [OnlineFirst PDF]

September 14, 2009

Sharyn R. Rundle-Thiele and Walter Wymer: Stand-Alone Ethics, Social Responsibility, and Sustainability Course Requirements: A Snapshot From Australia and New Zealand
Journal of Marketing Education first published on September 14, 2009 as doi:10.1177/0273475309345002
[Abstract] [OnlineFirst PDF]

September 11, 2009

Georgiana Craciun and Hope Bober Corrigan: An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure
Journal of Marketing Education first published on September 11, 2009 as doi:10.1177/0273475309344808
[Abstract] [OnlineFirst PDF]

September 8, 2009

Elaine Williamson Sprague and Darren W. Dahl: Learning to Click: An Evaluation of the Personal Response System Clicker Technology in Introductory Marketing Courses
Journal of Marketing Education first published on September 8, 2009 as doi:10.1177/0273475309344806
[Abstract] [OnlineFirst PDF]

May 8, 2009

Melike Demirbag Kaplan, Burak Piskin, and Beste Bol: Educational Blogging: Integrating Technology Into Marketing Experience
Journal of Marketing Education first published on May 8, 2009 as doi:10.1177/0273475309335652
[Abstract] [OnlineFirst PDF]

Mark R. Young: Transforming the Initial Marketing Education Experience: An Action Learning Approach
Journal of Marketing Education first published on May 8, 2009 as doi:10.1177/0273475309335353
[Abstract] [OnlineFirst PDF]

Kenneth J. Chapman, Matthew L. Meuter, Daniel Toy, and Lauren K. Wright: Are Student Groups Dysfunctional? Perspectives from Both Sides of the Classroom
Journal of Marketing Education first published on May 8, 2009 as doi:10.1177/0273475309335575
[Abstract] [OnlineFirst PDF]

May 6, 2009

Ed Petkus Jr.: Historical Perspectives in Marketing Education: Justification and Implementation
Journal of Marketing Education first published on May 6, 2009 as doi:10.1177/0273475309335587
[Abstract] [OnlineFirst PDF]

May 1, 2009

Mathew Chylinski: Cash for Comment: Participation Money as a Mechanism for Measurement, Reward, and Formative Feedback in Active Class Participation
Journal of Marketing Education first published on May 1, 2009 as doi:10.1177/0273475309335586
[Abstract] [OnlineFirst PDF]

December 18, 2008

Erratum
Journal of Marketing Education first published on December 18, 2008 as doi:10.1177/0273475308330508
[OnlineFirst PDF]

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