Journal of Marketing Education -- Journal of Marketing Education OnlineFirst Articles (date view)

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Journal of Marketing Education offers OnlineFirst by which forthcoming articles are published online before they are scheduled to appear in print. More details, including how to cite OnlineFirst articles can be found on the OnlineFirst Fact Sheet.

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

September 3, 2008

Kevin Celuch, Gary Black, and Bradley Warthan: Student Self-Identity as a Critical Thinker: The Influence of Attitudes, Attitude Strength, and Normative Beliefs
Journal of Marketing Education first published on September 3, 2008 as doi:10.1177/0273475308324088
[Abstract] [OnlineFirst PDF]

August 15, 2008

Donald R. Bacon, Pallab Paul, Carol Johnson, and Theresa Conley: Improving Writing Through the Marketing Curriculum: A Longitudinal Study
Journal of Marketing Education first published on August 15, 2008 as doi:10.1177/0273475308322643
[Abstract] [OnlineFirst PDF]

August 12, 2008

Matthew P. Lancellotti and Thomas Boyd: The Effects of Team Personality Awareness Exercises on Team Satisfaction and Performance: The Context of Marketing Course Projects
Journal of Marketing Education first published on August 12, 2008 as doi:10.1177/0273475308322282
[Abstract] [OnlineFirst PDF]

August 8, 2008

Praveen Aggarwal and Connie L. O'Brien: Social Loafing on Group Projects: Structural Antecedents and Effect on Student Satisfaction
Journal of Marketing Education first published on August 8, 2008 as doi:10.1177/0273475308322283
[Abstract] [OnlineFirst PDF]

July 30, 2008

Shelby H. McIntyre and J. Michael Munson: Exploring Cramming: Student Behaviors, Beliefs, and Learning Retention in the Principles of Marketing Course
Journal of Marketing Education first published on July 30, 2008 as doi:10.1177/0273475308321819
[Abstract] [OnlineFirst PDF]

June 18, 2008

Doris Van Doren and Hope Bober Corrigan: Designing a Marketing Course With Field Site Visits
Journal of Marketing Education first published on June 18, 2008 as doi:10.1177/0273475308318071
[Abstract] [OnlineFirst PDF]

May 19, 2008

Angelina Paladino: Creating an Interactive and Responsive Teaching Environment to Inspire Learning
Journal of Marketing Education first published on May 19, 2008 as doi:10.1177/0273475308318075
[Abstract] [OnlineFirst PDF]

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