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The 50 Most-Frequently Cited Articles
in Journal of Marketing Education as of August 1, 2008 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 1. |
Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant |
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Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated |
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Dec 01, 1999; 21: 206-216.
(In "Article")
[Abstract]
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| 2. |
David L. Williams, John D. Beard, Jone Rymer |
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Team Projects: Achieving their Full Potential |
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Aug 01, 1991; 13: 45-53.
(In "Article")
[Abstract]
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| 3. |
Callum J. Floyd, Mary Ellen Gordon |
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What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions |
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Aug 01, 1998; 20: 103-109.
(In "Article")
[Abstract]
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| 4. |
Lawrence M. Lamont, Ken Friedman |
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Meeting the Challenges to Undergraduate Marketing Education |
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Dec 01, 1997; 19: 17-30.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Craig A. Kelley, Ralph M. Gaedeke |
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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions |
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Dec 01, 1990; 12: 64-71.
(In "Article")
[Abstract]
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[Next 5 Articles]
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Last Updated: 08/03/2008 08:49:35
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