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Journal of Marketing Education
The 50 Most-Frequently Cited Articles
in Journal of Marketing Education as of October 1, 2009 -- updated monthly

Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.

1.  Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant
  Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated
  Dec 01, 1999; 21: 206-216.
(In "Article")   [Abstract]     [PDF]
 
2.  David L. Williams, John D. Beard, Jone Rymer
  Team Projects: Achieving their Full Potential
  Aug 01, 1991; 13: 45-53.
(In "Article")   [Abstract]     [PDF]
 
3.  Callum J. Floyd, Mary Ellen Gordon
  What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions
  Aug 01, 1998; 20: 103-109.
(In "Article")   [Abstract]     [PDF]
 
4.  Craig A. Kelley, Ralph M. Gaedeke
  Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions
  Dec 01, 1990; 12: 64-71.
(In "Article")   [Abstract]     [PDF]
 
5.  Lawrence M. Lamont, Ken Friedman
  Meeting the Challenges to Undergraduate Marketing Education
  Dec 01, 1997; 19: 17-30.
(In "Article")   [Abstract]     [PDF]
 
   [Next 5 Articles]
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Last Updated: 10/12/2009 01:15:24