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The 50 Most-Frequently Cited Articles
in Journal of Marketing Education as of November 1, 2009 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 6. |
Lawrence M. Lamont, Ken Friedman |
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Meeting the Challenges to Undergraduate Marketing Education |
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Dec 01, 1997; 19: 17-30.
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| 7. |
Charles W. Lamb, Shannon H. Shipp, William C. Moncrief |
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Integrating Skills and Content Knowledge in the Marketing Curriculum |
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Aug 01, 1995; 17: 10-19.
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| 8. |
James T. Strong, Rolph E. Anderson |
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Free-Riding in Group Projects: Control Mechanisms and Preliminary Data |
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Aug 01, 1990; 12: 61-67.
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| 9. |
Denise T. Smart, Craig A. Kelley, Jeffrey S. Conant |
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Mastering the Art of Teaching: Pursuing Excellence in a New Millennium |
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Apr 01, 2003; 25: 71-78.
(In "Article")
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| 10. |
Curt J. Dommeyer |
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A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course |
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Mar 01, 1986; 8: 30-38.
(In "Article")
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Last Updated: 11/09/2009 01:21:24
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