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The 50 Most-Frequently Read Articles
in Journal of Marketing Education during September 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Callum J. Floyd, Mary Ellen Gordon |
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What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions |
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Aug 01, 1998; 20: 103-109.
(In "Article")
[Abstract]
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| 2. |
Irvine Clarke, Theresa B. Flaherty, Newell D. Wright, Robert M. McMillen |
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Student Intercultural Proficiency From Study Abroad Programs |
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Aug 01, 2009; 31: 173-181.
(In "Article")
[Abstract]
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| 3. |
Claudia M. Bridges, Wendy Bryce Wilhelm |
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Going Beyond Green: The "Why and How" of Integrating Sustainability Into the Marketing Curriculum |
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Apr 01, 2008; 30: 33-46.
(In "Article")
[Abstract]
[PDF]
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| 4. |
Dennis E. Clayson |
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Student Evaluations of Teaching: Are They Related to What Students Learn?: A Meta-Analysis and Review of the Literature |
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Apr 01, 2009; 31: 16-30.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Philip A. Titus |
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Applied Creativity: The Creative Marketing Breakthrough Model |
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Dec 01, 2007; 29: 262-272.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 10/12/2009 01:16:18
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