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Journal of Marketing Education
The 50 Most-Frequently Read Articles
in Journal of Marketing Education during September 2009 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

1.  Callum J. Floyd, Mary Ellen Gordon
  What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions
  Aug 01, 1998; 20: 103-109.
(In "Article")   [Abstract]     [PDF]
 
2.  Irvine Clarke, Theresa B. Flaherty, Newell D. Wright, Robert M. McMillen
  Student Intercultural Proficiency From Study Abroad Programs
 Current issue Aug 01, 2009; 31: 173-181.
(In "Article")   [Abstract]     [PDF]
 
3.  Claudia M. Bridges, Wendy Bryce Wilhelm
  Going Beyond Green: The "Why and How" of Integrating Sustainability Into the Marketing Curriculum
  Apr 01, 2008; 30: 33-46.
(In "Article")   [Abstract]     [PDF]
 
4.  Dennis E. Clayson
  Student Evaluations of Teaching: Are They Related to What Students Learn?: A Meta-Analysis and Review of the Literature
  Apr 01, 2009; 31: 16-30.
(In "Article")   [Abstract]     [PDF]
 
5.  Philip A. Titus
  Applied Creativity: The Creative Marketing Breakthrough Model
  Dec 01, 2007; 29: 262-272.
(In "Article")   [Abstract]     [PDF]
 
   [Next 5 Articles]

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Last Updated: 10/12/2009 01:16:18