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The 50 Most-Frequently Read Articles
in Journal of Marketing Education during July 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Irvine Clarke, Theresa B. Flaherty, Michael Yankey |
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Teaching the Visual Learner: The Use of Visual Summaries in Marketing Education |
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Dec 01, 2006; 28: 218-226.
(In "Article")
[Abstract]
[PDF]
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| 2. |
Michael M. Pearson, John W. Barnes, Marina H. Onken |
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Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example |
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Dec 01, 2006; 28: 227-236.
(In "Article")
[Abstract]
[PDF]
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| 3. |
Sara L. Appleton-Knapp, Kathleen A. Krentler |
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Measuring Student Expectations and Their Effects on Satisfaction: The Importance of Managing Student Expectations |
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Dec 01, 2006; 28: 254-264.
(In "Article")
[Abstract]
[PDF]
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| 4. |
Jeremy J. Sierra, Michael R. Hyman |
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A Dual-Process Model of Cheating Intentions |
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Dec 01, 2006; 28: 193-204.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Vicki L. West |
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Teaching Written Communication Skills in Professional Selling: The Cover Letter |
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Dec 01, 2006; 28: 205-217.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 08/03/2008 08:50:16
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